Overview
Why does visual storytelling matter? Is it just a gimmick?
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People speak in words, communicate in writing, but think and learn in images. In fact, according to research, the brain processes images 60,000 times faster than text and 90 percent of information transmitted to the brain is visual. Visual storytelling is about connecting with people’s emotions, to win the heart and minds of your audience.
And yet, we still communicate in writing. So what if there was another way to communicate, another language, that could help shape ideas, get creative, collaborate? We believe that visual stories and visual thinking amplifies the impact and journey of a transformation journey.
In this course, you will learn the fundamentals of using visualization as a means to amplify your business offerings, increase team and citizen engagement, reduce the change tiredness in teams undergoing change and engage multi-disciplinary or community groups virtually.
Benefits:
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Improved collaboration in multidisciplinary teams
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Improved applied creativity at work through the emergence of concepts
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Better workshop, meetings and transformation program outcomes through visual synthesis
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Ability to communicate your ideas more effectively no matter your role, background and experience.
Applications:
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Strategic Visioning
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Problem framing
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Collaborative workshop graphic facilitation
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Visual synthesis
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Design experiences/services and journey mapping
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Lo-fi prototyping
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Visual note-taking
